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Love is a 2006 theatrical las vegas for love by Cirque du Soleil which combines the re-produced and re-imagined music of the Beatles with an interpretive, circus-based artistic and athletic stage performance. A joint venture between Cirque and the Beatles’ Apple Corps Ltd, it is the first theatrical production that Apple Corps Ltd. Love is written and directed by Dominic Champagne. The project arose from discussions in 2000 between George Harrison and his friend Guy Laliberté, one of Cirque’s founders.

The first executive producer was Neil Aspinall, then-manager of Apple Corps Ltd. The creation director is Chantal Tremblay. Tickets went on sale April 19, 2006. Preview performances ran from June 2 to June 29. On June 26, 2007 everyone met for the first anniversary of the show at the Mirage, where the Love show is staged. The group unveiled a plaque at the Mirage Hotel in Las Vegas in memory of John Lennon and George Harrison.

Starting in late October 2010, Cirque du Soleil offered backstage tours of the Love theatre. The experience allows visitors to see the backstage wings, training rooms, costume workshop, break area, and go up to a catwalk into the sound and lighting booths. Not every experience will be the same, as the tour is conducted around a “regular day”, so performers may or may not be training, rehearsing, or even working out. Leading up to the show’s 10th anniversary in July 2016, as of February 2016, producers are updating the production, including changes to imagery, costumes, and acts, as well as the addition and removal of pieces of music.

Created by French designer Jean Rabasse, the Love theater at The Mirage houses 6,351 speakers and 2,013 seats set around a central stage. Each seat is fitted with three speakers, including a pair in the headrest. The sound system was designed by Jonathan Deans. The stage includes 11 lifts, 4 traps, and 13 automated tracks and trolleys. The LOVE theatre features 32 digital projectors that are used in the show. Everything is digital from source to screen, making very large high definition digital 100’ wide panoramic images.

Video images on two walls above the audience on two sides of the auditorium emphasize elements of the show and provide transitions. The theater is set up as a circular theatre in the round, with seats 360 degrees around the stage. There are four balconies in the theater, and the furthest seat from the absolute center of the stage is only 98 feet. The loose story of the production traces the Beatles’ biography in broad strokes from the Blitz, through the band’s founding and climb into superstardom, their psychedelic and spiritual works and their break-up in 1970. The finale is a joyous celebration of The Beatles’ “reunion” that the show itself represents. Love traces this path without relying on literal or historical representations of individual people.